SO/

Feel the pulse

A So Sofitel façade by night

A So Sofitel façade by night

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PLAYFUL - AUDACIOUS - ENTERTAINED - ENERGIZED

A vivid cocktail of luxury, sophistication and style. An audacious burst of local energy with an unmistakable playful twist. An edge that sets the experience apart. Fashionable and social, it’s the place to be and be seen, connecting the like-minded.

Positioning:

Rebellious Luxury

Residential Model:

SO/ residential offer consists in for-sale branded residences and serviced residences which are usually co-located with a SO/property and sold to individual purchasers. AccorHotels operates the Residences through a Residential Management Agreement. Residences are typically acquired for personal use – either as a primary or secondary residences.

 

Flagships

  • 6 hotels in the network

  • 756 rooms in the network

  • 5 countries

  • 12 hotels in the pipeline

  • 2,142 rooms in the pipeline

Key identifiers

  • Fashion signature
  • Playful Entertainment
  • Avant-garde Design

Key concept

FASHION SIGNATURE DESIGNERS

Each SO/Sofitel hotel is imagined and created through an artful collaboration with a renowned fashion signature designer. Kenzō Takada at SO/Sofitel Mauritius, Karl Lagerfeld at SO/Sofitel Singapore, Monsieur Christian Lacroix at SO/Sofitel Bangkok, and Polpat Asavaprapha at SO/Sofitel Hua Hin.

  • 91/100 SO/ outperforms competitors on e-reputation performance score

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