JO&JOE

Vibrant open houses

Jo&Joe façade, in a dynamic city

Jo&Joe façade, in a dynamic city

logogroup-joandjoe

CARING - BLENDED
SOCIAL BOOST - CASUAL FREEDOM

JO&JOE aims to conquer the market of millennials and millennialminded, with a new experience built around: — the appropriation of space and freedom of private rental, — the social experience and animation of hostels, — the quality, comfort and security of hotels. The JO&JOE Open Houses are true living spaces, open to the city, offering locals and travelers alike a unique experience where accessibility goes hand in hand with design and activities are synonymous with sharing.

Positioning:

Lifestyle Economy

JO&JOE 1st open house

  • 50 destinations by 2020

  • 2 constructions

  • 1,000 beds to be opened by 2018

  • 6 open houses in the pipeline

  • 4 priority regions: Europe, South America, Asia Pacific, North America

  • >95% Online sales

  • 60% revenue coming from F&B

  • 25€ From 25€ per bed/per night

JOandJOE-Video-Viewer

Jo&Joe - Brand movie

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