Open Innovation

Innovation, of course, but above all cooperative innovation.



Our philosophy in three words: Openness, openness and… openness.

And we say it three times because we mean it… Our Group is taking on the huge challenge of adopting an open approach – being open to new practices, new generations, new professions and new businesses. Driven by the ambition of creating the hospitality of the future, we want to generate value and stimulate creativity thanks to an approach of open-innovation which harnesses the driving forces of progress. Start-ups, students, SMEs and large companies: by working together, we can create the world of tomorrow.


At AccorHotels, we are convinced that collaboration between startups and major groups is essential: the combination of an open innovation laboratory on one side and a vast industrial testing ground on the other offers countless benefits for both parties. The purpose of the “Disruption & Growth” department that we set up recently is to act as the interface between the entrepreneurial ecosystem and the Group and to strengthen our links with startups. Thibaut Viort, the serial entrepreneur heading up this new department, shares our strategic vision for AccorHotels as regards innovation. Find out all about it now!


Interview with Thibaut Viort

Chief Disruption & Growth Officer

Strong partnerships

In order to identify new projects and test original concepts which could enhance the customer experience, we have adopted an open and dynamic strategy of co-development and co-creation with start-ups, SMEs and student bodies, in France and around the world. This has led to the creation of a number of key partnerships. Find out more about them.


We are a founder partner of thecamp ecosystem, a collective general interest project, dedicated to inspiration, training, innovation and experimentation, with a unique ambition: helping people and organizations to become actors of change. A hotbed of creativity, open-innovation and experimentation, stimulating the entrepreneurial spirit.

This social environment is the only one of its kind in Europe, located in Aix-en-Provence, with the aim of reinventing the city of tomorrow, revolutionising our daily lives and surroundings. This inspiring venue blends individuals of all cultures and generations, seeking practical and ground-breaking solutions. It is the ideal environment for them to grow, collaborate and flourish. 

It is a place for learning, exchanging ideas, developing a better understanding of others, experimenting and building prototypes. It gives people the resources to enable them to have a positive impact and harness the huge shifts currently taking place to create a more sustainable world and more humane societies.


  • November 2017 scheduled opening

  • 250 separate spaces

  • 7 hectares in Aix-en-Provence


Discover thecamp

The film

See you at

Portrait of citation-arantxa-balson Arantxa Balson Director of Talent & Culture

This is a wonderful opportunity for our leaders to share their experiences and gain insights in order to develop the hospitality of the future and enhance our expertise to fulfil the expectations of our customers.



    Thecamp inspires and trains both present and future leaders on methods of management and innovation, and ways of instigating change, in its research, training and conference centre.




    Thecamp is also an accelerator for start-ups looking to make people’s lives easier. Thecamp allows us to maintain our commitment to innovation by collaborating with start-ups, students and digital experts, while contributing to their visibility through competitions, studies and meetings.




    In its quest to reinvent urban spaces, thecamp is committed to practical experimentation, through its local and European-wide public partnerships. As a result, this collaboration will provide our Group with a unique open-innovation ecosystem for the collaborative design of the future of hospitality. 

Viva technology

Our Group is a leading partner of the Viva Technology show. Organised by the Les Echos et Publicis Group, this event brings all the stakeholders in digital transformation together in Paris: nearly 9,000 start-ups from around the world, over 100 large public and private companies, and investors and innovation partners gather in the world’s biggest coworking space. It is an excellent way of connecting all the players in today’s global digital ecosystem, promoting future partnerships between start-ups and large companies and speeding up the digital revolution. 
In our « Augmented Hospitality », a special 400m2 space at the heart of the event, 32 start-ups got the chance to showcase their expertise   from 24 to 26 May 2018. This event was the perfect illustration of our tagline: Feel Welcome. 


Relive Viva Technology 2018


We are also partners with l’échappée volée. This event gives you the chance to take inspiration from leading figures with vision and drive, and mingle with start-ups showcasing the products and services of the future. This wealth of exchanges allows us to identify new opportunities for growth and services for our Group, and as a result, for our customers!

  • 3 days

  • 2 nights

  • 1,000 participants

  • 50 start-ups

  • 40 speakers

Find out about the event!


We are one of the three strategic partners of the Innovation Factory – a digital innovation cluster based in Paris. Set in the student hub of the Web School Factory, this space brings digital natives into contact with a number of stakeholders in digital innovation: think tanks, investors, large companies and even start-ups.

As a strategic partner, we benefit from a co-working space, where our employees can benefit from a stimulating environment. This provides us with a real project incubator, offering chance encounters which strengthen our open-innovation approach and promote collaborative creation with students, start-ups and SMEs in order to speed up our digital transformation. 

Check out their website

AccorHotels and the students

Students are the talents of tomorrow, some say. Students can be talents today, we say.


As part of our partnership with the Innovation Factory, we also collaborate with the Web School Factory, the Parisian school specialising in professions related to the internet and new technologies, fulfils two goals: have our ideas challenged by digital natives and facilitates our recruitment of the talents of the future. 

We also organise week-end events, we leave our comfort zone and give these digital whizz-kids a range of strategic challenges to get their teeth into. In just 36 hours, they work tirelessly on one of the Group’s themes, such as, for instance “reinventing the digital hospitality of the future”. Pretty impressive, don’t you think? 

Check out their website


For the last 6 years, our teams have been setting challenges for students around the world via the web through the global “Take Off!” contest – a great opportunity for creative minds. Each year, this contest attracts over 500 entrants – working together in groups of three – who let their imagination take over in order to come up with new solutions to various strategic challenges which our Group faces, such as the loyalty programme or the Food and Beverage services. 

So what is the challenge for 2018? To design your dream mobile hotel. To discover the 6th edition”s winners, and to find out about all the stages, head to the Take Off! platform now! 

Discover the Take Off platform!


In order to attract our managers of the future and promote our superb hotel chains, we have nurtured partnerships with over 50 schools in the fields of business and hotel management, and with universities in the various countries in which we operate. We also collaborate on the course or applied Master’s degree in “Revenue Management”, with l’institut Paul Bocuse and l’IAE Savoie Mont-Blanc in France.

As a partner of l’école hôtelière de Lausanne, we are also involved in the extremely innovative “Master of Sciences in Hospitality” course, organised in collaboration with Houston University and Hong Kong Polytechnic – all exceedingly prestigious institutions. Just like our Group, these partnerships are international: Switzerland, UK, China, Malaysia, Indonesia and USA are just some examples. Our selection criteria are set by our recruitment requirements and the quality of the candidates’ training.

Finally, since we are always looking for candidates from a wide range of backgrounds, we also work with art and design schools and schools specialising in IT and digital skills.