Sporting Partnerships

At the heart of our marketing strategy, our sponsorships are always chosen with the greatest of care!

Woman sitting in front of laptop with cup of tea smiling looking view through sunny window

Woman sitting in front of laptop with cup of tea smiling looking view through sunny window

Emotion, togetherness and ambition are at the heart of our profession. It is therefore natural for us to associate our brands with exhilarating experiences and emblematic venues. Through a range of international collaborations, we are forging special bonds with our customers, sharing our unique expertise with our partners and raising awareness about our offers around the world.


A new impulse for sponsorship

AccorHotels and tennis

AccorHotels is now present at some of the biggest tennis tournaments in France and abroad and in 2015 became the official hotel group of Roland-Garros – one of the most prestigious clay-court championships and the second of the four Grand Slams. Roland-Garros is also a two-week celebration of traditional French art de vivre. It is the perfect opportunity to sample the unbeatable service provided by the Group’s hotels!

As well as a private space for welcoming the Group’s guests in the Partners Village and the spectator boxes on the legendary courts, AccorHotels also hosts its guests and players in the three Conciergeries by Sofitel, its luxury brand.  

But that is not all: AccorHotels is also a partner of the BNP Paribas Masters (Masters 1000, ATP World Tour, WTA Championship). For the duration of the tournament, the Group organises a range of initiatives, including the extremely innovative players bench on centre court and the Feel Welcome special moment which attracted the attention of the number 1 himself – Stanislas Wawrinka!

Finally, AccorHotels is now present at Australia’s biggest sporting event by becoming the Official Provider for the Australian Open for a period of three years. Every year, this event attracts almost 700,000 visitors. This is another chance to offer fans and players a truly 5-star service. 


An unbeatable service by AccorHotels

AccorHotels and golf

As a proud bastion of French art de vivre, we share common values with golf: passion and precision, a spirit of togetherness and the quest for perfection! Official Provider of the Evian Masters since 2007, the Group remains a loyal partner of this competition which in 2013 entered the very select group of women’s international golf major tournaments.

Located in an idyllic spot between sea and mountains, AccorHotels is also a partner of the Evian Championship, which welcomes around 45,000 visitors every year, as well as 120 of the world’s best golfers.  

AccorHotels is also present locally to support the brands of the Group… 

Novotel and golf

Associated since 1999 with the Novotel Perrier Open de France, which became the Alstom Open de France, the brand is now an official partner of this major tournament organised in France, at the national golf centre in Saint-Quentin-en-Yvelines, bringing together the best players on the European and world professional circuit. 


Paris 2024, Games for an entire nation!  

Hospitality, boldness, pushing your limits, diversity… These are the values upheld by the candidate city of Paris for the Olympic and Paralympic Games 2024. These four ideas are also very dear to our Group, which last May took the decision to become the Official Partner of the Paris Bid.

For AccorHotels, supporting Paris 2024 seemed like an obvious choice, especially with its network of 600 hotels in Paris and the surrounding area ready to host sports fans from around the world as well as the Olympic family. But that is not all: the measures put in place to support this bid also offer the opportunity to move the company in a more responsible direction, conscious of its environmental footprint and involving young people, so that it can have a positive impact on the lifestyles and perceptions of people all around the country.

Portrait of citation-sebastien-bazin Sébastien Bazin Chairman and CEO of AccorHotels

As a major stakeholder in French tourism, we are proud to offer our support to Paris’ Bid for the Olympic and Paralympic Games in 2024. Paris 2024 is a wonderful opportunity to work for an attractive, dynamic and resplendent Paris on the international stage!