Awakening of all five senses
Come to Mama!
Unexpected design touches, cozy rooms, welcoming staff… There were so many reasons for us to take a stake in Mama Shelter.
In the bar, a group of managers on a business trip treat themselves to a round of Monkey Business cocktails. A few meters away, a young Tinder couple chat about art and Netflix series: the magic gets to work over a “cocotte de coquillettes” pasta bake. A little further away, in between mouthfuls of vegetable gyozas and sips of Red Lips, a group of pals launch themselves, grinning from ear to ear, into a table football match. Up on the rooftop, a poet tweets lines of verse whilst finishing off his glass of Echappée Bel. At Mama Shelter there's a total mix of locals rubbing shoulders with Yuccies, Normcores, Bobos, brokers, groupies, Yipsters… real men and women like you and us. They all walked through Mama's door to find themselves in a place for partying and for living. Some come to sway to a rapper's flow or an R&B ballad. Others to sample the unique concoctions made to Mama mixologists' secret recipe.
In between the restaurant and rooftop come the rooms. Five formats – from Small Mama to XXL – and a promise we always keep: high quality bedding, a 27-inch Mac with TV, radio, Airplay, Skype, internet and free WI-FI access, minibar and desk.
Going all outA spirit of goodwill reigns on every level. Because it means a lot to Mama, to have smiling staff. Versatile personnel with atypical backgrounds: each in their own way totally attentive to their guests.
37% stake in Mama Shelter bought at the end of 2014
7 destinations in 2017
Tied to Mama's apron strings
25hours joins the galaxy
Another hospitality solution that's completely out of this world, another top pick: 25hours Hotels. Attracted by the seven bohemian addresses across the Rhine, we invested and acquired a 30% stake.
The concept: a series of uniquely individual funky boutique hotels. Their maxim: “Nothing looks less like a 25hours hotel than another 25hours hotel”.
To get a proper idea of the 25hours' art de vivre, head to the Bikini Hotel in Berlin.
After stopping by reception (looking more like a loft apartment than a lobby), we take the elevator up to the rooftop Monkey Bar, entering a terraced area with a vertical garden of exotic plants, ethnic decor and panoramic views.
The place is a destination in itself, where you can never feel bored.
On coming back down, we find a concept work area, relaxation zone, shop selling cool Berlin designer products, a lounge area, bakery and terrace.
This alliance came about from a real attraction for these uniquely individual, design-oriented boutique hotels that offer a great workplace for urban nomads and an ideal spot for meeting people, exploring and immersing yourself in cosmopolitan cities.
It's not a hotel, not a youth hostel and not a private rental. It's a lively social space where townsters and tripsters mingle (or locals and travelers, as they're known to non-hipsters). In this “Open House”, the furniture is adjustable and movable, the kitchen's shared and spaces are customized. By day, people here spend their time laughing, eating, dancing and making the world a better place. At night they sleep here, either on their own in a room, in a dorm with a group of friends, or as a couple, enjoying their holiday romance. And from time to time they listen to a concert, perform a sun salutation and learn to cook.
A breath of fresh air
JO&JOE was born in our Marketing Innovation Lab. When it came to designing it, our teams called in future guests, the Shadow Comex and also students and teachers from the Webschool Factory.
The brief given by Sébastien Bazin: “Break all the conventions, forget old habits, be surprising, genuine and unexpected, and bring a breath of fresh air to AccorHotels.” Mission accomplished.
By 2020, 50 JO&JOE addresses will open around the world: stay tuned!
JO&JOE: who are they?
Gastronomic journeys, cultural activities, shopping, spas, DIY workshops, spaces to play and have fun… We're transforming our historic brands so they mirror your lifestyle.
The wow effect behind these walls: we want our hotels to be increasingly lively, connected and friendly. And to surprise you every time you walk in the door.
Top spots to eat
Let's take the Novotel Canary Wharf, in London. That day you dreamt of a 360° view over the capital and abandoned the idea of scaling Big Ben with your bare hands. Our recommendation? The hotel rooftop, with direct access via the elevator. Up there on the 39th floor, we promise you a panoramic view, cocktail in hand, and wearing your brogues or mules (casual chic dress code). The terrace – Bokan 39 – has become a top spot even for the locals. So you come to 40 Marsh Wall for the spectacular panorama but also for the fabulous food: three superb food and beverage options, headed up by the talented Aurélie Altemaire, former head chef at L'Atelier de Joël Robuchon.
Elsewhere in the same city, the Novotel London Blackfriars will lure you away from your usual hangout. The Jamboree Foodfest and Bar offers a selection of top quality street food and cuisine from right around the world. A retro atmosphere with guaranteed fresh produce.
You'll find the AccorHotels art de vivre throughout the world. If you land at Suvarnabhumi, for example, and want an unforgettable experience then head to the Sofitel SO Bangkok. The HI-SO terrace bar is “the place to be”. A DJ, refreshments, tapas and unrestricted view over the Bangkok skyline and Lumphini Park. You're probably going to be bragging about this to your friends for a long time to come.
What if, while staying in the Bavarian capital – clad in your dirndl and lederhosen – you dispensed with the delicious Weisswurst and yet another potato salad just for one meal and stopped off at the Gourmetbar! Where? At the Novotel Hotel Munich City Arnulfpark. What'll you find there? An excellent bakery. Why go? For the variety of freshly prepared bread and bakery products from our master baker, and for simple, top-quality desserts.