Maximize your revenue

Group 4 young students working together talking smiling showing boards papers pictures holding digital tablet and notebooks

Group 4 young students working together talking smiling showing boards papers pictures holding digital tablet and notebooks

ibis-Konya-Turkey-direct-sales
ibis-Konya-Turkey-direct-sales

  • 18 languages

  • No. 1 hotel group in terms of traffic (ex-USA, source comScore)

  • 33 geolocalized sites

  • 123 currencies processed

  • 370 million annual visits to all AccorHotels websites

BOOST YOUR DIRECT ONLINE SALES WITH ACCORHOTELS.COM

What exactly does your portal do?

Our unique multi-brand portal offers you a stronger, more powerful e-commerce presence than ever before. That means more visibility. And more sales.

The only portal of its kind in the hotel sector, AccorHotels.com is a valuable addition to our 13 hotel brands’ commercial websites.

It increases your traffic. It stimulates your revenue. And it extends your global sales reach.

•   Latest-generation booking channels offer you double digit growth vs. traditional channels
•   You will increase your direct sales and optimize your profits by eliminating commission fees
•   Added online benefits will win you more premium Le Club AccorHotels members
•   Your guest database will be enriched with personal online accounts
Novotel-Krakow-City-West-Poland-APP
Novotel-Krakow-City-West-Poland-APP

  • +65% mobile bookings vs 2015

  • 50% of AccorHotels web visits are from mobile devices

  • 4 downloads per minute

BOOK BUSINESS SUCCESS WITH OUR ACCORHOTELS APP

What’s so special about this particular app?

Our AccorHotels app is a single, user-friendly application. It features all of our brands on the AccorHotels.com marketplace.

Guests can consult room availabilities in real time. Access best available rates. Make reservations… and much more. It’s almost a virtual travel companion!

With the app, they can book in-hotel services too: concierge, room service, dining room, bars, restaurants, spa and fitness...

A host of services to enhance your guests’ experience at every step of their journey.

Guest reservation benefits:
•  Search & Book: find a hotel, pick dates and pay online
•  Pre-Stay: Fast-Track online check-in
•  WIPOLO: a tool that compiles travel data for frequent hotel guests
•  Our solutions ensure cost savings thanks to negotiated prices
•  City guides: 70 guides in 8 languages to help your guests plan their stays

In-hotel guest benefits:
• Room service, dining room, bar & restaurant reservations
• Concierge service, taxi reservation service
• Your guests’ favorite newspapers, free from AccorHotels Press
• A warm personal welcome from our staff

Mercure-Marseille-Centre-Vieux-Port-France-sales
Mercure-Marseille-Centre-Vieux-Port-France-sales

  • 50 sales offices

  • 660 major client accounts worldwide

  • 485,000 client accounts

  • >700 sales representatives

  • 5,6 billion euros in annual revenue

LET OUR WORLDWIDE SALES NETWORK REV UP YOUR REVENUE

How does your worldwide sales network help me?

We give you access to local and international key corporate accounts with every type of client. Business. Leisure. That generates more room nights. And more revenue.

We offer you preferential agreements with thousands of online travel agencies across the world. To ensure you of the best negotiated commissions. We also give your hotel a more powerful presence on hotel comparison sites. That translates to higher volume.

Our agreements with leading events agencies, travel organizers, and major airlines take your brand image and sales reach to whole new levels.

And professional partners can book hotels at preferential conditions on our four dedicated AccorHotels.com websites for Business. Meetings. Travel Agencies. Tourism.

•   You will be assured of a large volume of contracts
•   Your revenue will increase
•   You will benefit from negotiated commission rates and preferential tariff conditions
•   Greater visibility at trade shows will spotlight your brand and boost its recognition
•   ANAIS, the B-to-B sales tool, will ensure easy management of negotiated contracts for your clients

Mercure-Aberdeen-Caledonian-United-Kingdom-calls
Mercure-Aberdeen-Caledonian-United-Kingdom-calls

  • 7.3 million guest contacts handled

  • 11 call centers all around the world

  • 900 reservation & customer care agents

  • 18 response languages

  • 1,750 hotels already offer this service

OFFER YOUR HOTEL A HIGH-REVENUE SALES CHANNEL

Why do I need a call center ?

A professional call center dramatically boosts your revenue. Because when professional agents answer your calls, they sell your rooms to your guests at the best possible prices.

Professional call center agents also let you provide your guests with expert answers to all their questions 24/7/365*. Your hotel can build great relationships on that.

Besides booking your guests’ reservations, our worldwide call center agents respond to their requests. Deal quickly and efficiently with their claims. And even manage their email, postal mail, and social networks.

The Overflow Call Option: For particularly busy times, we offer an Overflow call service that picks up calls after the 4th ring. In 2016 our Overflow service managed 2.8 million received contacts in 1750 hotels with an answer rate of 92% (Fairmont, Raffles and Swissôtel excluded).

•   Our call center agents optimize your direct sales by upselling and negotiating the highest possible room rates
•   Our global network of 11 call centers with 900 expert agents can handle scores of reservations at once
•   By responding rapidly to your guests’ personal needs, we strengthen your guest relationships
•   We help you build guest loyalty by creating goodwill, reliability, and trust
•   By responding to your guests with our “customer-centric” approach, we better understand their needs and offer personalized answers to ensure Guest satisfaction
mama-shelter-revenue-management
mama-shelter-revenue-management

  • 1,900 hotels equipped with RM and RMD solutions

  • + 5% in REVPAR performance for hotels using RMD versus non RMD hotels

  • 939 AccorHotels Revenue Management experts around the world

OPTIMIZE YOUR PROFITS WITH OUR REVENUE MANAGEMENT SOLUTIONS

Why are you so sure you can enhance my performance?

When it comes to revenue management, we are the experts. We can boost your occupancy rates. Optimize your average room rates. Increase your hotel’s profitability. And deliver it all on demand.

Our five Revenue on Demand Management (RMD) solutions adapt to your budget. They help you analyze market trends. Anticipate customer demand. And transform opportunities into real bookings.

SIMPLY PUT, OUR TECHNOLOGIES + OUR TRAINING + OUR EXPERTISE = A POWERFUL ROI FOR YOU

5 revenue management plans to accompany your hotel
With 5 different plans and numerous options, you are sure to find the Revenue Management solution that fits your needs.

1. RMD Discovery
An “introduction to Revenue Management” module and a selfdiagnostic to see what your current situation is.
2. RMD Solutions
A complete system of Revenue Management solutions at competitive rates:
— RM solutions adapted to hotel needs: EzRMS, ARMS, ibis SMART pricing
— RM solutions on market trends: STR, MKG, RateGain, Travelclick, Nor1
3. RMD Training
A Revenue Manager training and recruitment service
4. RMD Consulting 
Revenue Management consulting missions tailored to your hotel
5. RMD Operating
Revenue Management daily services to optimize your hotel’s revenue
•   We save you time so you can better focus on serving your guests
•   We help you implement your RM and pricing tactics and efficiently pilot your room distribution
•   Our on-demand solutions can let you offer your team a top-quality shared RM expert
•   We ensure you of the best RM systems at the best prices
Grand-Mercure-Shanghai-Zhongya-China-loyalty
Grand-Mercure-Shanghai-Zhongya-China-loyalty

  • 80% of Le Club members book through AccorHotels direct channels

  • 31 million members

  • 30% of AccorHotels room revenue is generated by Le Club members

USE LE CLUB ACCORHOTELS LOYALTY PROGRAM TO BUILD YOUR HOTEL REVENUE

How can your loyalty program bring more guests to my hotel?

With Le Club AccorHotels, you can recruit new guests at lower cost. You will get to know them better. And be able to offer them personalized services. Guests love that.

Loyal guests recommend your hotel to others. That brings more people to your hotel. And that, of course, means higher revenue for you.

Our loyalty program lets members earn points for every expenditure at your hotel. They can book with their points directly online. They can convert them into discounts on future stays. Or even into air miles with one of our partner airlines. Repayment conditions are the most generous on the market.

For the second year running, Le Club AccorHotels, was acclaimed at the 2016 Freddie Awards as the best hotel loyalty program of the year in Europe/ Africa and in the Middle East/Asia/Oceania.

OFFER YOUR GUESTS LE CLUB ACCORHOTELS. YOU WILL BE SURE TO KEEP THEM COMING BACK.

•  Le Club AccorHotels members return two times more than other guests
•  Le Club AccorHotels members spend twice more than non-members
•  Le Club AccorHotels members average 2.3 stays per year vs. 1.3 for non-members
•  Le Club AccorHotels is the most international of all hotel loyalty programs, offering you a wider network of worldwide guests

Fairmont-marketing
Fairmont-marketing

  • 7.5 million fans on Facebook, Twitter, Youtube, Pinterest and LinkedIn

  • 100 million euros invested in ad campaigns

  • >195,000 photos in the AccorHotels library

  • 1 billion personalized emails sent

  • 30 million search engine keywords purchased

BENEFIT FROM BRAND RECOGNITION AND INCREASE YOUR HOTEL REVENUE

How can your marketing strengthen my brand?

We have a vast array of powerful marketing actions designed to enhance your hotel’s standing.

High-impact ad campaigns for every media. Online referencing and targeted email campaigns. Strategic promotional offers. And a super-strong social media presence.

Our marketing materials accompany you internationally, nationally and locally. They raise awareness of your brand. They help you stand out among the competition.

WIN NEW GUESTS. AND FILL YOUR ROOMS. EVEN IN THE SLOWEST SEASONS.

•  We address the right message to the right guest at the right time to boost your revenue
•  We maximize your visibility on search engines to push your hotel to top-of-the-page
•  Our social media experts and tools help you promote your hotel’s specificities
•  We safeguard your online image with TrustYou, the premier e-reputation management tool
•  We provide you with high-quality visuals and videos that really sell your hotel