locations in Middle-East
Our collection of luxury brands is unique and one of the most exciting to promote in the region. We are well represented and well respected in the high-end spectrum of luxury and we shall capitalize on this for developing other brands.
Regional Development Strategy
- Target to open 100 Hotels and teach 50,000 rooms operational by 2020.
- Pushing lifestyle brands across each segment (SO/Sofitel, MGallery by Sofitel, ibis Styles, Mama Shelter and 25hours hotels).
- Leveraging the integration of Raffles, Fairmont & Swissôtel as a leader in luxury and upscale brands in order to promote Swissôtel and Pullman.