SO/Sofitel

Intense Living

A So Sofitel façade by night

A So Sofitel façade by night

 logo-so-sofitel


 

PLAYFUL - ENERGISED - REBELLIOUS - ONE-OF-A-KIND

A vivid cocktail of sophistication and style. An audacious spectacle of local energy with an unmistakable playful twist. An edge that sets the experience apart. It’s about being the place to see and to be seen, connecting the like-minded.

Positioning:

Lifestyle Luxury

SO/Sofitel Flagships

  • 4 hotels in the network

  • 540 rooms in the network

  • 3 countries

  • 5 hotels in the pipeline

  • 784 rooms in the pipeline

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Enter the Sofitel Universe

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Key identifiers

  • SO Look

  • HI-SO surprising happenings & social experiences

  • His & Hers amenities

  • SO Pool Party

 

Key concept

FASHION SIGNATURE DESIGNERS

Each SO/Sofitel hotel is imagined and created through an artful collaboration with a renowned fashion signature designer. Kenzō Takada at SO/Sofitel Mauritius, Karl Lagerfeld at SO/Sofitel Singapore, Monsieur Christian Lacroix at SO/Sofitel Bangkok, and Polpat Asavaprapha at SO/Sofitel Hua Hin.

  • 92% Global Overall Guest Satisfaction