Grand Mercure

Bringing Stories To Life

Trendy terrace by night with city view

Trendy terrace by night with city view

logogroup-grandmercure

AUTHENTIC - REASSURING - WARM -REFINED

Each Grand Mercure is a touchstone deep rooted in its destination that invites the discovery of authentic cultures and traditions. Rich narratives from our warm and engaging staff bring stories to life, while always delivering the universal sense of elegant hospitality.

Positioning:

Locally-rooted upper upscale

Flagships

  • 44 hotels in the network

  • 9,970 rooms in the network

  • 11 countries

  • 33 hotels in the pipeline

  • 7,181 rooms in the pipeline

Latest Openings

Key identifiers

  • The sense of welcome: greeting, welcome gift, uniform

  • The sense of taste: traditional drinks, dishes

  • The sense of wellness: wellness rituals, amenities

  • The sense of culture and discovery: interior design, art

 

Key concept

THE STORYTELLER

Each storyteller’s personality and personal anecdotes reveal cultural insights that are expressed and experienced through a particular aspect, element, product or service.

  • 5 Local Brands (Mei Jue China, Maha Cipta Indonesia, Manee Pura Thailand, Alisa India, Majlis Middle East)

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