43,000 rooms opened in 2016 (acquired)
38,000 rooms opened in 2016 (organic growth)
81,000 rooms opened in total
920 hotels in the pipeline
172,000 rooms in the pipeline
2016 has been a new record breaking year with both organic growth and M&A activities (Huazhu, Raffles, Fairmont, Swissôtel, 25hours etc.).
AccorHotels opens 1 hotel every 36 hours
Geographically speaking, our development strategy consists of a 2-prong approach for all brand segments, from ultimate luxury to economy:
— global presence – in all source countries and gateway cities of all regions around the world: Europe, Americas and Asia- Pacific
— continued expansion – in emerging markets, particularly in China, Brazil, India, South-East Asia and the Middle East, as well as Sub-Saharan Africa, Iran and Cuba.
We are taking a more selective approach to development going forward, based on luxury, residential, lifestyle and resorts.