Leading Digital Hospitality

AccorHotels boasts an ambitious digital strategy based on a €225 million 5-year plan to enhance the digital experience of our customers, partners and employees.

woman checking on a computer

woman checking on a computer

Our digital marketing and sales strategy is designed to boost your hotel’s revenue and performance by driving business thanks to powerful ACQUISITION solutions and campaigns, optimizing your hotel DISTRIBUTION through more than 100 different channels, improving GUEST EXPERIENCE and overall satisfaction and increasing guest RETENTION rate.

Acquisition


Le_Royal_Monceau_Raffles_Paris_France
Le_Royal_Monceau_Raffles_Paris_France

Pull & Drive Demand
•   Worlwide media investment:
> €100 million budget each year (TV, radio, web, print etc.)
> 100 country digital campaigns each year
•   Wide social media presence: 7,4 million fans on Facebook, Twitter, YouTube, Pinterest & LinkedIn
•   Strong AccorHotels & brand sponsorships: AccorHotels Arena, Roland Garros, Australia Open, 2024 Paris Olympic city, etc.
•   High-impact paid search advertising: > €45 million invested each year
•   Booming metasearch engines: 20 global partnerships (Trip Advisor, Kayak, Trivago, etc.)
•   AccorLocal: additional revenue thanks to local customers

Push & Convert Demand
•  Great guest knowledge & big database: 60+ million individual customers
•  Smart predictive email campaigns: 1 billion personalized emails sent each year
•  Worldwide tactical promotional operations: €70 million revenue generated each year

DISTRIBUTION


Pullman_Bangkok_King_Power_Thailand
Pullman_Bangkok_King_Power_Thailand

Sell your inventory in real time
•   Central Reservation System: 64% global average contribution rate to hotel revenue 
•   Web: 40% of revenue generated
•   AccorHotels web: AccorHotels.com + brand.com = 335 million yearly visits
•   AccorHotels.com single app: 50% of our web visits come from mobile devices
•   Web partners: 110 online travel agencies (OTAs) connected and accessing inventory and offers in real time
•   GDS/IDS: traditional travel agencies, travel management companies & connected tour operators accessing inventory and offers in real time
•   Call centers: 900 sales agents operating in 10 call centers in 18 languages
•   TAGS: group booking solutions

Maximize your revenue
•  Global & national sales teams: 700 sales representatives in 47 sales offices
•  E-commerce team: 250 experts worldwide
• Revenue Management: +5% global average in REVPAR performance for hotels using AccorHotels RM on-demand solutions

GUEST EXPERIENCE


Sofitel-Legend-Metropole-Hanoi-Vietnam
Sofitel-Legend-Metropole-Hanoi-Vietnam

Enhance your Guest Experience
•   80 city guides: available on AccorHotels.com app
•   Online check-in & fast check-out: personalized, simplified welcome and smooth departure for guests registered on AccorHotels.com (5 million transactions)
•   One-click payment: personal E-wallet for 250,000 guests
•   Digital in-app hotel services (room service, restaurant menu, taxi...): 2,600 hotels equipped
•   Restaurants by AccorHotels: 500 restaurants bookable online
•   AccorHotels press: 6,000 free magazines and newspapers available via AccorHotels.com app

RETENTION


SO-Sofitel-Hua-Hin-Thaland
SO-Sofitel-Hua-Hin-Thaland

Manage your e-reputation
•   Voice of the Guest program: 100% of hotels equipped to manage guest feedback online
•   E-reputation performance score (RPS): 81/100 global average
•   Customer Caring: 5 caring centres in 13 languages serviced by John Paul

Bring guests back
•  Le Club AccorHotels loyalty program advantage: 32 million members, 20,000 additional members per day
•  Le Club AccorHotels loyalty program performance: 30,4% global average contribution to hotel’s revenue
•  La Collection by Le Club AccorHotels: online store to redeem points
•  Dematerialized Le Club AccorHotels card