Leading Digital Hospitality

AccorHotels boasts an ambitious digital strategy based on a €225 million 5-year plan to enhance the digital experience of our customers, partners and employees.

woman checking on a computer

woman checking on a computer

Our digital marketing and sales strategy is designed to boost your hotel’s revenue and performance by driving business thanks to powerful ACQUISITION solutions and campaigns, optimizing your hotel DISTRIBUTION through more than 100 different channels, improving GUEST EXPERIENCE and overall satisfaction and increasing guest RETENTION rate.

Acquisition


Le_Royal_Monceau_Raffles_Paris_France
Le_Royal_Monceau_Raffles_Paris_France

Pull & Drive Demand
•   High-impact search engine campaigns: 30+ million keywords purchased each year
•   Strong social media presence: 7,4 million fans on Facebook, Twitter, YouTube, Pinterest & LinkedIn
•   Advertising brand campaigns: €100 million invested each year

Push & Convert Demand
•  Great guest knowledge & big database: 60+ million individual customers
•  Smart predictive email campaigns: 1 billion personalized emails sent each year
•  Tactical promotional offers : 300,000 annual bookings

DISTRIBUTION


Pullman_Bangkok_King_Power_Thailand
Pullman_Bangkok_King_Power_Thailand

Sell your inventory in real time
•   AccorHotels TARS reservation system: 62% global average contribution rate to hotel revenue (including Raffles, Fairmont and Swissôtel) 
•   Direct websites: AccorHotels.com + Marketplace + brand.com = 370 million yearly visits
•   AccorHotels.com single app: 50% of our web visits come from mobile devices 
•   OTAs: 70+ online travel agencies connected and accessing inventory and offers in real time
•   Metasearch engines: driving traffic to AccorHotels.com and OTAs
•   GDSs: traditional travel agencies & travel management companies connected and accessing inventory and offers in real time
•   TAGS: group booking solutions
•   Clever call centres: 900 sales agents operating in 11 call centres in 18 languages
•   Customer Caring: 8 caring centres in 13 languages

Maximize your revenue
•  Revenue Management: +5% global average in REVPAR performance for hotels using AccorHotels RM on-demand solutions
•  E-commerce team: 250 experts worldwide
•  Worldwide sales team: 700 sales representatives in 50 sales offices

GUEST EXPERIENCE


Sofitel-Legend-Metropole-Hanoi-Vietnam
Sofitel-Legend-Metropole-Hanoi-Vietnam

Enhance your Guest Experience
•   80 city guides: available on AccorHotels.com app
•   Online check-in & fast check-out: personalized & simplified welcome for guests registered on AccorHotels.com
•   One-click payment: personal E-wallet
•   Digital in-app hotel services (room service, restaurant menu, taxi...): 2,600 hotels equipped
•   Restaurants by AccorHotels: 500 restaurants bookable online
•   AccorHotels press: 6,000 free magazines and newspapers available via AccorHotels.com app

RETENTION


SO-Sofitel-Hua-Hin-Thaland
SO-Sofitel-Hua-Hin-Thaland

Manage your e-reputation
•   Voice of the Guest program: 100% of hotels equipped to manage guest feedback online
•   E-reputation performance score (RPS): 81/100 global average

Bring guests back
•  Le Club AccorHotels loyalty program advantage: 31 million members, 19,500 additional members per day
•  Le Club AccorHotels loyalty program performance: 30% global average contribution to hotel’s revenue
•  La Collection by Le Club AccorHotels: online store to redeem points
•  Dematerialized Le Club AccorHotels card