2,018 first openings
50 addresses by 2020
1 ground-breaking geo-social app
A living and gathering space
Jo&Joe really is a living space, an “Open House” that's surprising and innovative. You go there to make the most of life, whether you're a “Townster” (local resident) or “Tripster” (an explorer from out of town).
The concept has been tailor-made to facilitate interaction and foster “good life together” within indoor and outdoor communal spaces. Townsters and Tripsters themselves contribute to life at the address: they naturally keep it lively and buzzing, particularly by staying active on the brand's geosocial app, which helps bring people together.
JO&JOE's disruptive approach does not end there: the brand also makes sure to offer innovative forms of accommodation. Whether traveling alone, as a pair, in a family or as a group, everyone can find something to suit them.
A private area for Tripsters. Where they can relax, work, cook or even do their laundry. Yes, indeed, it feels just like home.
An ingenious shared modular sleeping area. Of course, everyone retains their privacy and benefits from spacious beds, secure lockers, a reading light and USB sockets to stay connected.
Rooms and/or apartments for two to five people, with a private bathroom and, depending on the format, a kitchen area. Ideal for small groups and families. The originally shaped and extremely comfortable beds will not fail to delight and surprise you.
As the name implies, “Out Of the Ordinary” means unexpected accommodation. Great whether you're traveling alone or in a group, they can accommodate up to six people. Different at each JO&JOE address, these original formats (including yurts, hammocks, caravans etc.) will guarantee you unforgettable nights.
An F&B offer based on sharing and interaction
At JO&JOE, guests have the benefit of a rather unconventional catering proposition. The catering areas encourage discussion and sharing of simple, healthy tastes.
THE BAR: CENTRAL TO THE SOCIAL EXPERIENCE
This appealing venue, with its unique design, high visibility and choice location, encourages local residents to join guests in enjoying a wide range of drinks. Each bar offers flagship products: wine, beer or cocktails, from an unusual selection promoting local and craft-produced beverages.
LOCAL F&B RANGE: QUALITY & SIMPLICITY
The Jo&Joe F&B range includes local yet affordable artisanal fare. Great quality, without the frills! The brand offers several simple and authentic food concepts to warm the atmosphere: a grill, “open flame” barbecue, wok or real traditional wood-fired pizzas. All you need to treat yourself in a warm and friendly setting.
THE COLLABORATIVE KITCHEN
JO&JOE invites guests staying there to demonstrate their culinary talents, sharing their best recipes... Anyone wanting to keep their budget under control can cook dishes there, just for themselves or even for an entire tribe. And for those wanting to perfect their technique, cookery classes and competitions await them at Jo&Joe.
Network and growth targets
JO&JOE will set up in city centers, in lively areas close to public transport facilities and a maximum of 15 minutes away from the destination's major points of interest.
The brand aims to grow fast, to establish itself in 50 destinations by 2020, notably Paris, Bordeaux (2018), Warsaw, Budapest, Rio and Sao Paulo.