Guest Studies

Involving our clients in our commitments is a key priority to us.

Two young men laughing while having healthy breakfast in a hotel

Two young men laughing while having healthy breakfast in a hotel

Our Group's number one priority, expressed in our value of Guest Passion, is to satisfy our guests and to bring the Feel Welcome promise, our Group signature, to life. We believe that guests must be fully involved in our work in order to effectively and sustainably act in favour of humanity and the environment. These guest studies also allow us to understand their visions and expectations. Learn more about them.


Study « Responsible guests are looking for sustainable hotels » (2016)

This study complete the tracking study published in 2011 and is about our guest habits and expectations of hotels in terms of sustainable development. It has been carried out among 7,000 hotel guests, in order to:

  • Understand our guests' attitudes and habits in relation to promoting sustainable development in their own daily lives
  • Compare their eco-responsible behaviors when they are at home and when they stay in a hotel
  • Measure guests' awareness and preferences in terms of the various responsible actions that have been planned



Study Hotel guest expectations regarding sustainable development (2011)

We deeply believe that understanding the vision of our guests, identifying what they are ready to do, what cause could rally them, which attitudes they are ready to change, will help the entire sector and do more in favour of men and the planet. 

That is the reason why we published in 2011 the first international tracking study on hotel guest expectations regarding sustainable development.