Communities

Work hand-in-hand with local communities for a positive impact

Two women dressed traditionally, carrying baskets on their heads.

Two women dressed traditionally, carrying baskets on their heads.

Respect host communities. Care for the most vulnerable. Protect local ecosystems. We foster sustainable social and economic development, and support communities, wherever our hotels are.

  • 100% of our hotels engaged in a citizen or solidarity project

  • 100% of our hotels engaged in a citizen or solidarity project

  • 10 million trees planted with our Plant for the Planet program (by 2021)

We do everything we can to benefit our host communities and local areas through our activities around the world.

We contribute substantially to social and economic development in our host countries by:

  • creating jobs in our hotels,
  • buying locally,
  • paying our taxes.

This is what:

  • local populations expect of us,
  • our customers expect of us, as they agree that growing deep local roots is an important component in our social responsibility.

Our vision of positive hospitality goes even further.
As hospitality professionals, we are passionate about caring.
For our guests, of course, but also for the men and women around us.
Opening our hands, open our hearts and giving come naturally to us.
Doing that again and again, day after day, makes a positive difference around us.

To paint a clearer picture

On average, around the world:

job in a Group hotel supports 4 jobs outside the Group (with our suppliers, public services, etc.)

70%

of the jobs our hotels support are based in host countries

83% 

of the wealth our hotels create stays in host countries

FIND OUT MORE ABOUT OUR SOCIAL AND ECONOMIC FOOTPRINT

 

Guests care about our local roots

48%

of our guests expect us to support local economies

42%

expect us to promote and protect local culture and heritage

36% 

expect us to support local communities

28% 

expect us to partner local NGOs

FIND OUT MORE ABOUT OUR GUESTS’ EXPECTATIONS

 

What we are doing already

We are a global Group, but most of our initiatives are local.

As our employees are part of their local communities, they are more willing and able to make a difference in them than anyone else.

Most of our hotels are heavily involved in voluntary community work and social care.
Their initiatives often revolve around hotels and restaurants (for example, employees donate food, train poorly-qualified job-seekers to work in the hospitality sector, or recycle products to help people in need).

 

Support from Solidarity AccorHotels

Solidarity AccorHotels, our Group’s endowment fund, has been working side by side with our employees since 2008. 
Each year, it provides financial and technical support for around 30 local projects sponsored by our hotels working with local NGOs and charities. Its overarching aim is to counter economic and social exclusion among the most vulnerable by enabling professional integration.

FIND OUT MORE ABOUT SOLIDARITY ACCORHOTELS
Results (2008-2015)

237

Projects backed by Solidarity AccorHotels 

41

countries

800  

hotels involved with over 15,000 AccorHotels employees

+200,000

beneficiaries

 

training to work in restaurants (marseille)

Five of our hotels in Marseille and La Table de Cana, a charity, are training women from inner-city neighborhoods to work in upscale restaurants. The chefs in these hotels have taken participants into their kitchens and are tutoring them. Solidarity AccorHotels is supporting this initiative.

recycling of used soaps

Our hotels in several countries, including Thailand, Australia, the United Arab Emirates, Indonesia and Vietnam, have joined Soap For Hope. The goal: recycle soap bars that guests haven’t finished. Diversey, our Group’s main supplier of eco-certified cleaning products, trains communities to recycle soap through this charity. Then they give the recycled soap bars to the disadvantaged.

each month, one community initiative per hotel (mexico)

The teams at our hotels in Mexico, have been getting together to work on community initiatives once a month since 2011: they have helped build homes for the poor, run toy drives for orphanages, and more. The teams at our hotels in the United States and Canada have decided to do the same and work on a new project in their country every month.

REDISTRIBUTION of buffets leftovers (BANGKOK)

Eight of our hotels in Bangkok, have set up a Food for Thought operation. Twice a week, our teams gather buffets leftovers and give them to Good Shepherd Sisters, a charity working with children and women living in shantytowns. Volunteers from our hotels in Thailand take care of the logistics.

What we plan to do over the next five years

Reassert that hospitality and generosity go hand in hand.

We plan to do more to encourage employees to get involved in local initiatives and will commend them for doing so.

That is why we are once again placing community initiatives at the core of our new Planet 21 program.
As we expect 100% of our hotels to get involved, the Planet 21 in Action roadmap encourages them to work on a variety of community work and social care initiatives, such as:

  • opening up to the local area and working with nearby businesses,
  • supporting the communities around them,
  • donating products reaching the end of their lifecycles so they can be reused or recycled,
  • donating leftover food,
  • organizing fundraisers for community and social outreach projects.
FIND OUT MORE ABOUT THE PLANET 21 IN ACTION ROADMAP FOR 2016-2020

2 million girls and boys under 18 are sexually exploited around the world every year.*

Because millions of children are in danger. 
Because this practice cuts across geographic, social and cultural boundaries. 
Because it can occur in our hotels. 
Because we are the world’s largest hotel operator, and are in more than 90 countries.
It is our moral and legal duty to protect children from abuse.

Our host communities are naturally counting on us. 
And so are our guests: 68% of them agree that protecting minors from sexual exploitation is extremely important in hotels. 

* SOURCE: UNICEF

 

What we are doing already

AccorHotels pioneered the fight against the sexual exploitation of children in the hospitality sector.

We were one of the first to take a stand against this scourge. 
In 2001, we were the first hospitality group to partner ECPAT, an international NGO at the forefront of the struggle to end the commercial sexual exploitation of children. In 2002, we started setting up programs to train our employees to deal with this issue.

Our initiatives are based on the Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism. 
1,200 travel and tourism professionals in 46 countries have signed it. Companies sign it in each of their host countries. By end-2015, 38 AccorHotels host countries had signed it.

This Code of Conduct requires us to take a variety of measures to fight against the sexual exploitation of children. For example:

  • train employees,
  • inform travelers,
  • include clauses to this effect in contracts with suppliers.

 

WATCH: keeping our eyes open

WATCH stands for We Act Together for Children. 
It is the program we introduced in 2014 to step up our efforts to eradicate the sexual exploitation of children.

NGOs, children’s rights organizations, police services and embassy networks are on deck to respond swiftly and in sync if our hotels alert them. WATCH is tailored to the local situation and to the extent of the scourge in each country.

WATCH provides hotels with awareness-raising movies, training modules, dos-and-don’ts sheets and various other tools to: 

  • keep employees alert at all times,
  • help them to respond to dubious situations,
  • raise guest awareness.

Specifically, if an employee realizes or suspects that a child is being sexually exploited, he or she informs the hotel’s general manager or manager on duty, who assesses the situation.
If the suspicions are confirmed, or the situation is not clarified, the manager warns the police and they promptly take over. The child is entrusted to local child-protection organizations.

KEY FIGURES

89%

of hotels were actively protecting children at end-2015

60,000

employees are trained each year to deal with suspected abuse

 

Hotels in several countries are relaying ECPAT campaigns to urge travelers and tourists to behave responsibly.

In Italy, we supported the "We Say No" campaign. ECPAT kicked off this campaign on social networks for World Tourism Day on September 27, 2015. We encouraged Internet users to send AccorHotels selfies showing that they are taking a stand against the sexual exploitation of children and to support ECPAT’s projects to defend children’s rights.

During big sport events, we regularly run ECPAT « Don’t look away » campaigns (in 2014 world football cup in Brazil, in 2016 Euro football cup in France and Olympic games in Brazil…).

What we plan to do over the next five years

Put WATCH at the center of our drive to protect children.

Efforts to eradicate the sexual exploitation of children can be nothing but relentless. 
That is why this commitment will continue to rank among our top priorities over the next five years.

We are now aiming even higher: we expect 100% of our hotels, including franchised ones, to join our WATCH program by 2020.This is why WATCH is one of the 16 mandatory actions for hotels in our Planet 21 In Action 2016-2020 roadmap.

Starting in 2016, we will include a message about WATCH in the booking confirmation e-mails we send customers, to enhance awareness of this issue. We will also step up our partnership with ECPAT and the Code of Conduct in order to tackle these issues ever more effectively.

Deepening our commitment

In March 2016, AccorHotels was elected to the governing bodies of two organizations fighting against the sexual exploitation of children:

  • the Board of Directors of the Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism;
  • the Executive Committee of the World Tourism Network on Child Protection, a UN World Tourism Organization network.