A new era has dawned for the hospitality industry
With the rise of alternatives to traditional hotel accommodation, the AccorHotels brands are emphasizing their local roots by adapting hotel designs to each destination.
In the United Kingdom and Switzerland, for example, some ibis, Pullman and MGallery guest rooms have even been decorated by the hotel employees themselves as part of the MyRoom by AccorHotels project. The atmospheres they created reflect their passions (surfing, billiards, etc.) and are a hit with guests!
Offering remarkable experiences also means expanding the range of options. With onefinestay and Squarebreak, the Group now offers more travel services, such as high-end private rentals. With its lifestyle division created in 2016 it also has a range of boutique hotels and small brands that appeal to millennials.
Lastly, by integrating concierge services leader John Paul, the Group has bolstered its know-how in guest relations management. In the future, this expertise will allow it to enrich its relationship with both guests and local residents by offering them a host of new, everyday services.
FOCUS NOVOTEL HOTELS
Novotel’s success was founded on the standardized hotel offer acclaimed by its guests. Now, however, it is opting for a personal touch. In London, for example, the brand has three addresses with their own distinctive personalities.
Our lifestyle world is opening its doors to you: welcome to hotels that have far more to offer you than just sweet dreams in the Land of Nod