Proud of our food!
Food and beverage is a key element of guest satisfaction and a powerful differentiator. As such, it is one of the central features of AccorHotels’ new hospitality and was the focus of a host of initiatives in 2016 designed to revamp the offer. As a result of these measures, our guests are satisfied, our revenue is growing, with some spectacular increases, and our teams have a renewed appetite for conquest and pride in their professions.
On average, food and beverage represents one fourth of our brands’ revenues. Since 2015, we have taken measures to restore the former glory of this profession which fosters true expertise and creates considerable value.
RELAX, THE NEW CONCEPT
In Germany, Relax, the new concept rolled out in 13 Mercure hotels, was designed from start to finish by a workgroup made up of employees. It aims to revamp the food and beverage offer with round-the-clock snacks, simple dishes, and tasty, local recipes. Every detail (the outfits, service organization, etc.) was designed by the teams. They even posed for photos that reflect their new mindset perfectly, revealing their pride and good spirits.
The Relax concept is just perfect for my teams and I. It’s a real change from “old fashioned” catering, and the fact that we don’t have to wear a standard uniform makes it even more modern. I’m very comfortable with this concept and I’m freer too. I can take initiatives both at the bar and in the restaurant.
KEY FIGURES FOOD & BEVERAGE ACCORHOTELS IN 2016
Over 8,000 restaurants and bars
200 million meals
€5 billion in revenue
Our lifestyle world is opening its doors to you: welcome to hotels that have far more to offer you than just sweet dreams in the Land of Nod.
Food & Beverage
With our new F&B strategy we invite our guests, partners and talents to join our table for global experiences.
The Open House, a new kind of hospitality.