Acting here and now
The new Planet 21 Acting Here program, which was unveiled in 2016, is structured into six areas for action. The first four concern AccorHotels’ key stakeholders, namely its employees, guests, partners (hotel owners, suppliers, etc.) and the communities where it operates. The last two concern two key priorities, food and buildings.
This new roadmap for positive hospitality features concrete, local measures, to be implemented by each hotel. It is a response to the expectations of travelers who are increasingly concerned with environmental issues. The Group’s 2016 study “Responsible Guest Seeks Sustainable Hotel” found that 80% of the 7,000 guests surveyed in seven countries said that they sort their own waste and try to avoid wasting food. AccorHotels has committed to reducing its food waste by 30% by 2020. In 2016, it introduced measuring devices in the kitchens of its pilot hotels to help cut food waste. The first results of these tests are encouraging, with an average reduction in food waste of 57%. The Group’s urban vegetable garden trials have generated a lot of enthusiasm in the hotels. Over 500 vegetable gardens have already been created worldwide and the hotels have also committed to social farming and solidarity agriculture initiatives.
In addition, our hotel teams actively support citizen and solidarity projects. For example, over 200 hotels worldwide are participating in a soap recycling project that helps thousands of needy people. The hotels send their used soap bars to local associations which recycle them with the assistance of disabled people or people on professional insertion programs, and then distribute them to the needy. Access to hygiene really makes a difference to these people by preventing the spread of disease.
Bringing our commitments to life, every day
Martine Gorce, Senior Vice President Marketing Economy and Midscale Brands, explains how these brands bring the Group’s commitment to sustainability to life every day in their hotels.
Our teams are the primary ambassadors of these initiatives. They are proud of them and find them highly motivating.
Visible sustainable development initiatives can help increase guest satisfaction and foster proximity with the hotel’s neighboring communities. For example, 80% of Mercure hotels have now rolled out the ‘Flavours from the cellar’ concept which promotes local and sustainable wines. For its part, Novotel has formed a partnership in France with Too Good To Go, a startup that fights food waste, and now resells the day’s surplus meals at cheap prices to people in the vicinity. Our product developments and hotel furnishings are also inspired by sustainable development concerns. For example, the Novotel N’Room celebrates natural materials and includes eco-and health-friendly features (choice of carpet, bedding, eco-labelled toiletries). At ibis this year, the ibis Budapest Aero created a community vegetable garden for its neighborhood.
75% of our hotels committed
500 vegetable gardens in our hotels
5 million trees planted with the Plant for the Planet program
Woman and children near a water point
Acting every day for Positive Hospitality
Indian woman smiling
Hospitality of the heart
Thanks to the commitment of our teams, as a natural extension to the Group's activities and values, the company seeks to combat the social and economic exclusion of society's most disadvantaged members through 'Solidarity AccorHotels'.
Two young men laughing while having healthy breakfast in a hotel
Our Group's number one priority, expressed in our value of Guest Passion, is to satisfy our guests and to bring the Feel Welcome promise, our Group signature, to life. We believe that guests must be fully involved in our work in order to effectively and sustainably act in favour of humanity and the environment. These guest studies also allow us to understand their visions and expectations. Learn more about them.