New growth territories
Chief Development Officer and Executive Committee member, Gaurav Bhushan, reviews 2016 and explains how the Group anticipates new growth drivers.
What are the Group’s development goals?
We want to reinforce our positions in markets where we are already leaders. However, we are also focusing on expanding in emerging markets, notably in Asia-Pacific and the Middle East, and in some strong-growth segments where we acquired robust positions in 2016.
In 2016, AccorHotels broke new opening records and took an interest in new businesses like luxury home rentals and branded residences. Can you explain these choices?
Hotels remain our core business and the focus of sustained robust growth, with 81,000 new rooms opened in 2016, including including 43,000 acquired with Fairmont, Raffles and Swissôtel brands. We also expanded our lifestyle portfolio by acquiring a 30% stake in 25hours Hotels, a brand of unique, design-driven boutique hotels that already has seven addresses in Germany and Austria. In addition, we formed a strategic partnership with Banyan Tree, a luxury resort leader in Asia, and are also investing in new growth territories to meet the evolving needs of our guests.
The Group has notably entered new markets like serviced residences for extended stays (for example, Raffles Serviced Residences) and branded private residences (Fairmont Residences, as well as other brands). Lastly, with the acquisition of onefinestay and our stakes in Squarebreak and Oasis Collections, we are now also present in luxury home rentals.
Our 2016 network and pipeline
38,000 rooms opened in organic growth in 2016
43,000 acquired rooms (FRHI acquisition) in 2016
50,000 rooms in the pipeline in 2016
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Leading Digital Hospitality
AccorHotels boasts an ambitious digital strategy based on a €225 million 5-year plan to enhance the digital experience of our customers, partners and employees.
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Our brands reveal themselves
AccorHotels offers the largest brand portfolio in the hotel industry.
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Our development strategy
AccorHotels’ strategy is to accelerate hotel development, through both organic growth and acquisition.