Have you heard talk of Sheikh Zayed Road? The main artery through Dubai runs along the city's coastline, taking travelers to the heart of the liveliest districts, where upscale style meets old world charm.
As of today, this famous avenue will also be home to the Mercure Dubai Barsha Heights Hotel Suites & Apartments, the largest address in the brand's international network!
We are delighted to enter into another high-profile agreement with our existing and trusted partner to further elevate the Mercure brand within the United Arab Emirates […]. The project presents AccorHotels with an unrivalled opportunity to further expand our portfolio at an iconic business and leisure destination while cementing our presence across the growing midmarket segment within the region.
A large-scale renovation project has just begun for this impressive address in order to reinforce the Mercure identity and values in the United Arab Emirates.
So over the next two years, 120 rooms will be renovated in a style combining traditional and contemporary design. The project will then concentrate on the renovation and redevelopment of the rooms and new areas, such as themed restaurants, a hookah lounge, a wellness center and meeting rooms for business travelers.
The hotel will offer a total of 1,015 rooms for guests in search of an idyllic stay combining vertiginous architecture with ancestral know-how.
Through this distinguished rebranding we aim to revitalize [...] the exacting and quality of Mercure's brand standards. This is reflective of AccorHotels' commitment to expanding our presence across each market segment in order to acommodate guests' expectations. With the Mercure Dubai Barsha Heights Hotel Suites & Apartments, we hope to further bridge this gap within the hospitality market especially as the UAE works towards its goal of attracting 20 million visitors by 2020.
This address is a perfect reflection of the Group's development aim in this region that never ceases to appeal.